We’re pleased to announce an officially licensed partnership with the National Football League in the lead up to the 2024 NFL Draft in Detroit. Our partnership kicks off on Wednesday, April 24th, 2024 one day ahead of the 2024 NFL Draft and will roll out in three distinct parts: a locally available, exclusive collaboration with the Detroit Lions, an online launch of decorated hoodies from 15 NFL teams, and a special in-store experience for the 2024 NFL Draft that gives customers the opportunity to customize their own decorated hoodie.

This preliminary launch has sold out, but keep an eye out for future officially licensed product with the NFL as we approach the 2024-2025 season.

Greyson x The Detroit Lions

During the 2023 season, we collaborated with the Detroit Lions on four separate deliveries. Alongside the announcement of our Officially Licensed Apparel partnership with the NFL, we’ve partnered yet again with our hometown team on an additional apparel offering. Releasing online and in our Detroit Wolf Den will be four new collaborative styles including a Smoke Heather colored Cokato Hoodie, Sequoia Jogger, Guide Short Sleeve T-shirt, and Guide Long Sleeve T-shirt. Additionally, Greyson and the Detroit Lions will be releasing six in-store exclusive styles featuring vintage logos and Detroit branding. Respective styles will be made available in-store and online on Wednesday, April 24th, 2024, one day before the 2024 NFL Draft begins in Detroit.

Greyson x The NFL

To kick off our officially licensed apparel collaboration with the NFL, we’ve aligned our debut collection with the 2024 NFL Draft. Beginning on April 25th, 2024, at 11AM EST, 15 limited edition Greyson x NFL Hoodies will be available online, featuring decorated logos and branding from 15 select NFL teams. Teams included as a part of the release are: Detroit Lions, Kansas City Chiefs, Philadelphia Eagles, Chicago Bears, Minnesota Vikings, Miami Dolphins, Atlanta Falcons, Green Bay Packers, New England Patriots, Buffalo Bills, Cleveland Browns, San Francisco 49ers, Cincinnati Bengals, New Orleans Saints, and the Denver Broncos. If a hoodie from your favorite team isn’t available as a part of this release, keep up with us on social media, there will be more to come from this partnership later this year.

Greyson In-Store NFL Draft Activation

Starting on Thursday, April 25th, 2024, from 11AM EST to 11PM EST, our Detroit Wolf Den will be hosting an exclusive 2024 NFL Draft experience. Guests will have the opportunity to shop and experience our flagship store throughout the 2024 NFL Draft while customizing their own unique Licenced NFL Hoodie. Refreshments will be available alongside live coverage of the 2024 NFL Draft. The customize your own hoodie experience will be available from 11AM-7PM, from Thursday, April 24th, through Saturday, April 26th.