Earlier this year, we launched our first official collaboration with an NFL organization, our hometown team, the Detroit Lions. Our partnership has stretched throughout the season so far, kicking off with a four piece metallic collection for the Detroit Lions home opener on September 17th, 2023. Three weeks later, for their home game against the Carolina Panthers, we released The Blackout Collection, which featured two black hoodies and a black t-shirt with blacked-out chenille patch logos, printed motifs, and embroidered icons. With our partnership coming to its peak for Thanksgiving, we’re taking a deeper look at what’s coming next and the collections we’ve released so far.